Uberflip will increase qualified leads and assist in reaching your revenue goals.
To organize, deploy, and track content on our website for consumption by our future customers. It interfaces nicely with our MarTech Stack …
Overview
What is Uberflip?
Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action…
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Conversica, R-Zero (Computer Software, 51-200 employees)
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What is Uberflip?
Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action (CTA). Uberflip also…
Entry-level set up fee?
- Setup fee required
For the latest information on pricing, visithttps://www.uberflip.com/content…
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Uberflip?
Uberflip is used to create contextual content experiences at scale, enabling users to serve relevant content that better connects with prospective customers. It helps users to stand out and build meaningful relationships with prospects and customers by delivering personalized experiences by serving the right content at the right time.
Experience Management - Centralizes & organizes content from various sources to personalize destinations.
Uberflip is a single platform to centralize and organize content. Uberflip integrates with third-party content platforms so users can import, manage, and tag assets. From there, marketing, sales, and customer success teams have access to approved content and can start building experiences for their audiences, driving less content waste, faster campaign launches, and a sales team that has the best content for their prospects.
Key features:
- Content integrations (blog, Wistia, Vimeo, YouTube, Vidyard, Brightcove)
- Tag manager and smart filters
- Streams for marketing, sales and customer success streams
- SEO optimization
Journey Acceleration - Supports the creation of curated content destinations for every buyer across all channels.
Uberflip is used to drive content consumption with content recommendations that keep visitors on-site. Using its marketing automation platform (MAP) integrations, every interaction with content can trigger the next step to accelerate the customer journey, improving conversion rates and speeding up time to revenue by delivering personalized content that reduces friction in the buyer's journey.
Key Features:
- Uberflip AI and Personalization Apps
- Site engager and recommendation panel
- MAP integrations
- Martech integrations and apps (6sense, Bambora, Intercom, Drift, Calendly, and Optimizely)
Audience Intelligence - Gain insights into content performance and audience engagement
Uberflip helps organizations measure and optimize the performance of their content and campaigns. With insights into what content and experiences are engaging buyers the most, marketers can understand what works.
Key Features:
- Uberflip Analytics
- Google Analytics integration
- MAP and CRM integrations
- Performance dashboards
Uberflip Features
- Supported: Content hubs
- Supported: Tags and smart filters
- Supported: Marketing automation platform integrations
- Supported: Content integrations
- Supported: Uberflip Analytics
- Supported: Uberflip AI
- Supported: Sales Assist
- Supported: Martech integrations
- Supported: Uberflip Marketplace
- Supported: SEO optimization
- Supported: Uberflip Pages
Uberflip Screenshots
Uberflip Videos
Uberflip Integrations
Uberflip Competitors
Uberflip Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Uberflip Downloadables
Frequently Asked Questions
Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action (CTA). Uberflip also contains analytics that show how effective these CTAs are (and in what context they are effective or not) so poor content can be confidently dropped in favor of what works.
For $200 monthly the user gets Essential edition, containing the hub, three custom content streams, the Flipbooks feature for twenty PDF files (basically to organize the files and publish them in a more interesting, interactive format), three calls-to-action, and access for one team member. For $600 and $1800 (or $500 and $1500 if billed annually), the Expert and Elite plans, respectively, increase the volume of all of these, permit gated content, automation and advanced behaviors, more advanced analytics, support, and advanced customization for larger content marketing teams.
Reviewers rate Usability highest, with a score of 9.8.
The most common users of Uberflip are from Mid-sized Companies (51-1,000 employees).
Comparisons
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(1-25 of 49)Companies can't remove reviews or game the system. Here's why
To organize, deploy, and track content on our website for consumption by our future customers. It interfaces nicely with our MarTech Stack and users can easily upgrade with new content with ease.
- Organizing Content
- Align by type
- Track consumption
- Updates are a breeze
- The interface is a bit wonky at first for newcomers
- There should be a best practice schematic available for first initial deployment
- Allow certain items (blog) to be stored on customers website pages
March 27, 2023
Reliable and easy way to engage prospects
I use Uberflip every day to help prospects understand our products and help them prepare for demonstrations. I find it extremely beneficial for prospects to understand the scope of our products and how we can help them. I have sent over 500 Uberflips in the past year alone and have seen a high success rate between sending Uberflips and prospects showing up to demos.
- organizes content
- user friendly
- clean design
- tracking
- the web app- not user friendly
March 14, 2023
Great addition to our Sales + Marketing Teams!
Prior to implementing Uberflip, a common issue amongst both our Sales and Marketing teams was that we didn't have a centralized repository to store all of our content. Since implementing Uberflip, we have found that having one central repository to not only store all relevant internal and external facing content has helped streamline our process for finding content and sharing with prospects but has also ensured that the content that we are sharing externally is the most updated version of a document.
- content repository
- communication with customers - great CX support!
- metrics on how prospects/customers are interacting with content shared!
- Ability to add in personal video recordings to sales/marketing streams
March 08, 2023
Uberflip is UberEASY!
We use uberflip for content management. We have a vast amount of information on our blog to help show organizers and exhibitors have exceptional trades show experiences. We love the user friendly interface and the analytics options. My team is able to quickly add photos and links to make the content more interesting. We recently started creating portfolios on each show we produce and highlight our venue partners.
- Demand Generation
- ABM
- Sales Engagement
- Content Experience
- Analytics
- Landing pages- new feature coming soon
- Dashboards for specific streams
- Integrations
September 23, 2022
Glitchy and no longer aligns with our use case IMO
Our org. uses Uberflip to host our resource center and to aid in account-based marketing efforts. We are able to create targeted marketing and sales streams and embed those in emails and chatbots. We have a moderately custom resource center and use some of the analytics and search engine optimization capabilities.
- Our CSM and the support team are incredible
- We take advantage of some of the platform integrations
- Making changes is simple
- Customization capabilities
- Brand look/feel alignment
- We've experienced major issues granting user permissions
August 14, 2022
Lots of promise but needs some work
We use it as a content hub/CMS type system. All of our marketing and sales content lives in Uberflip. Before this tool, we were building landing pages in WordPress from scratch. It was time-consuming and we couldn't put out a lot of content because of it. Uberflip eliminated the need for that and our team can now create, publish and promote content quickly.
- User-friendly backend system
- Clean frontend
- Simple and easy CTAs
- Decent amount of bugs in the system, constantly need to work with support.
- Continues to raise their prices without adding much extra value.
- Lots of turnover on their customer team's.
- Somewhat customizable but could use some work on making hubs not all look exactly the same.
- Mixed bag on the helpfulness of their teams.
- Not overly proactive with suggestions for optimization or knowledge of their accounts.
June 14, 2022
This is an excellent content creator for you
I use it for my marketing campaigns, i found that this tool is awesome in engaging my buyer's persons with the content. The content we create for the customers it was poor quality until we start using this platform, it gave us insights and better formats that we used in our content to have more engagement and it really works. we start setting our SEO and this tool made easy this task too.
- Create specific content to your buyers
- It provides personalized pathways that turn prospects into customers
- It help you to attract customers through your chosen channels
- Engage customers at the destination
- Create landing pages
- A CRM for sabe our customers
As a services business, thought leadership content was at the center of all of our marketing efforts. With content in a variety of mediums and across a variety of channels, Uberflip helped us centralize all of our content in one destination, and curate experiences for prospects, partners, and customers. We were able to create content destinations for key parts of our customer lifecycle, ABM campaigns for prospects, and co-branded content with partners, all using Uberflip.
- Content experience.
- Content management.
- Campaign execution.
- Bots in the analytics.
- Ease of use for automation capabilities.
- UX flexibility.
May 03, 2022
Great flexibility and robust back-end analytics
We needed a way that we could really connect with teachers in the K-12 education space. We knew that just sending emails out about our products was not the best way to be engaging with them. We wanted to be a trusted and helpful resource to make teachers' lives easier. The education industry is one of the most stressful and demanding, especially over the last few years. So we created a teacher content resource hub built on the Uberflip platform. This site provides teachers with articles, activities, lesson plans, videos and more to help support their classroom lesson development. Since our audience is made up of such a wide range, we are able to segment the site and our content so teachers are able to quickly find content that would be most relevant to them.
- Integration into already existing CRM platforms, like Marketo.
- Robust back-end reporting with the what seems like endless filters.
- High-level of support from both the account management and technical teams.
- Problem-solving with a focus on your end goal or what you are trying to accomplish.
- Basic link reporting, when using simple hyperlinks within content.
February 03, 2022
A robust and user-friendly system for organizing, promoting, and reporting on assets
Score 1 out of 10
Vetted Review
Verified User
We use Uberflip as a resource center. We had accumulated plenty of assets but felt that many were falling through the cracks and being underutilized. We also had several blind spots in reporting. We needed a platform that could organize our content marketing efforts and report on them as well — all within a user-friendly system that everyone on our small team could access. That it does. When developing our hub, Uberflip was able to match their environment to our main website. So, now the team can add and edit assets in the backend and have them be presented consistently and professionally on the frontend. As far as metrics, we were looking to increase our web visitors' time-on-page, pages-per-session, and bounce rate. We also wanted a level of reporting that was previously unavailable (for instance, PDF reading data).
- Increases pages-per-session
- Increases time on page
- User-friendly asset creation and editing
- Reporting — the current system is slow, and the filters and presets are primitive.
- Development Support — once your hub is built, the support lead time increases tremendously.
- Communication — a few months ago, there was some sizable downtime and the issues were never formally addressed by our account manager or leadership.
December 10, 2021
Great for Lead Gen and our Small Team
We use Uberflip to create an engaging content experience on our website. Our Uberflip Resource Hub houses all of our content and is ultimately used for lead generation by utilizing the gating feature to capture new leads. The Marketing department owns and manages Uberflip, but our Sales department uses the Sales feature that allows them to create personalized streams of content for prospects.
- Easy Administration - It is incredibly easy and efficient to load new content, update old content, and implement forms/gates
- The "binge" effect - every page has "Read Next" links for guiding the visitor through to the next piece of content
- Includes SEO ability for capturing organic traffic
- The Analytics area was a little hard to navigate, but they just released a new Analytics section that looks like it is much better!
- Ability to know exactly who is engaging with content without going to another platform to find the data. They are releasing new integrations to Marketing Automation/CRM platforms that will allow this information to now be included!
- Would like the page layouts to be more customizable without the need for custom code or an on-brand team.
November 04, 2021
Organize your Thoughts and Content!
We have recently implemented Uberflip to host our 'Learning Hub' which is a resource for both our internal employees and our clients. Uberflip has helped us to organize our large video library so that it is easy to find what you are looking for. Our Client Success Manager, Chris is incredibly approachable, friendly and helpful and he has supported us in each step of the way while we create our Hub.
- Organization of content.
- Hosting content.
- Providing assistance.
- Answering questions.
- Not all features are intuitive and take some training to learn how to use.
- Recommended to have a marketing professional on-hand to make your space look nice as the default is very plain.
November 04, 2021
Step up your content experiences with Uberflip
Score 9 out of 10
Vetted Review
Verified User
We use Uberflip in a variety of ways. From powering our resource center to content promotion within our marketing webpages to nurture streams, Uberflip allows us to deliver the right content to the right user at the right time. Uberflip has allowed us to scale our consumer content journeys across our website.
- Easy to upload and manage content.
- Easy to create curated landing zones for business use cases.
- Customer support is fast to respond and very knowledge.
- Great onboarding support from implementation team.
- Analytics is a bit hard to navigate and is slow compared to other tools.
- Customizing design requires onBrand support which has long turnaround times.
- While usually brief there are occasional downtimes that result in content being inaccessible.
August 27, 2021
Uberflip truly powers our content experience!
We use Uberflip to power content experiences globally across our business. It helps us have a centralized location for our content and the ability to better meet the needs of our customers when and how they want to learn about us. We use it to power resource hubs on several websites, host on-demand event experiences, power ABM campaigns and as campaign destinations across marketing.
Uberflip helps increase web lead conversion and aided in increasing organic search traffic. I have seen Uberflip increase marketing productivity by reducing the time to publish content destinations, reducing the need for as many dedicated MAP landing pages, and by allowing regional teams freedom to leverage consistent structure which simplifies approval and compliance.
- Uberflip's inherent ability to centralize content regardless of format and allow marketers to leverage it to create specific content destinations for a range of marketing use cases has become a mission-critical capability for me. It allows me enable a global distributed team with the tools they need to move rapidly in deploying campaigns to drive awareness and demand.
- The ability to create personalized content experiences helps drive deeper engagement with our audience and supports account-based marketing efforts at scale.
- Uberflip allows you to up-level the traditional website resource center experience and provides a way to increase content consumption across our sites. Built-in functionality helps increase organic search traffic by ensuring each content asset is able to be indexed for search.
- Uberflip also provides a simple way for SDR and sales to share content with customers they are working with while still adhering to branding guidelines and yielding insights on content consumption.
- While having standardized page templates helps with brand compliance and the ability to publish quickly, the flipside is it can restrict custom needs for say adding additional text on a page or creating a custom layout for a campaign without either engaging Uberflip for design help or having internal resources that can edit code etc.
- I have seen improvement in Uberflip analytics over the time I have been using the platform but as a data-driven marketer I continue to desire additional insights and ways to connect the data from Uberflip easily with other tracking systems we use.
August 05, 2021
I'm a 3-time UberFlip customer. Here's why...
The Marketing department at Fivetran purchased UberFlip in order to build out a resource center that could help us more easily organize our content and generate demand.
- Organizes content
- Integrates with our tech stack
- Provides great customer support
- Making design updates
- Analytics
July 20, 2021
Best content marketing experience platform to support buyer journey, improve conversion, and increase velocity
Score 10 out of 10
Vetted Review
Verified User
We use Uberflip as our content management and experience platform across our marketing team. It allows us to organize our content by use case, audience, funnel stage and more to deliver more relevant and personalized content journeys to our buyers. Additionally, Uberflip's features enhance our digital marketing strategies by helping us track content consumption better, prop up SEO, and extend the life of all mediums of content.
- Uberflip helps us build personalized content journeys to help users find the information they need most quickly and nurture themselves through the funnel.
- Uberflip's on brand experience helps us technical manage and administrate our content in a way that serves our digital marketing strategy on the backend, and presents beautifully on the front end.
- Uberflip's capabilities support our SEO strategy so we can capitalize on more traditional marketing content that in PDF form.
- The on-brand capabilities are very robust but do require creative expertise. I would recommend an implementation package if you want to have a beautiful hub and high brand standards.
- The regular Uberflip hub and sales streams are really intended for marketing and ABM; it's not a solve for all of your sales enablement needs (like training, dynamically recommended content, etc.) I'd recommend their Sales Enablement product for that or coupling with another solution.
- The usage analytics are great, but we're still working on aligning them to our reporting system (which is pretty advanced).
Score 9 out of 10
Vetted Review
Verified User
We needed a better way to organize and file our content. After doing some research, we chose Uberflip as our content hub because of its ability to organize our content into categories, topics, and type. It also allowed us to better track leads in Pardot from the source content by campaign or item form fill. This made it easier for the marketing team to attribute MQLs and funnel progression to our marketing efforts.
We also found the organization of content to be very useful for four other target languages that we are focusing on creating more content for. Our pages per visit has seen a huge increase, as has time on page since implementing Uberflip across all the five languages we currently have hubs for.
We also found the organization of content to be very useful for four other target languages that we are focusing on creating more content for. Our pages per visit has seen a huge increase, as has time on page since implementing Uberflip across all the five languages we currently have hubs for.
- Content organization
- Design customization
- Landing page builds (set up streams quickly and easily)
- Importing of feeds and source streams
- Customer support is excellent
- The Pardot integration could be more expansive and easier to set up (some of it's limitations on the Pardot side, however)
- Ability to gate content in a sales stream
July 19, 2021
Uberflip as a content Solution
Our team has used Uberflip as a resource for creating user-friendly flipbooks. The Uberflip backend platform makes it easy for our team to upload information including texts and graphics. They are beautiful to read in the online format. They're also easy to download so readers can keep a copy. The images and text look great and are available to use on a variety of devices so we can engage with our readers and customers.
- Easy upload on the backend by our production team.
- User-friendly interface for the reader.
- Beautiful image reproduction.
- Easy to read text and graphics.
- More information about pricing for interested customers.
July 19, 2021
Uberflip = bread and butter for marketers
We utilize Uberflip for plenty of use cases, but primarily to host all of our content un-gated in our resource center, which is personalized for each individual based on 6sense data, for ABM campaigns, and event follow-up. I use Uberflip within our Digital Marketing team and it is an easy-to-use platform that can allow companies to launch their content in no time.
- Easy to get your content uploaded and distributed
- Great account team and support
- Flexible to work with many use cases
- Sales enablement can be tricky
- Tagging and governance
- Robust account-based and personalized-based analytics
June 08, 2021
Uberflip is flippin legit!
Score 10 out of 10
Vetted Review
Verified User
We needed a better alternative to the one we had for our content. After doing the research we chose Uberflip as our content hub because of it's ability to leverage our content across our entire site, capture leads, funnel clients through related content thus keeping them on our site longer while providing them with relevant information to their initial search. We have spent the last year creating content to be used just for these purposes and Uberflip made this really simple.
- Uberflip allows for customization of how your content is set-up and presented to site visitors.
- Uberflip allows us to serve relevant content on pages related to the subject the client is exploring as well as the AI serving up content before a client leaves a page.
- We can gate our content and then let our other martech stack products get involved in continual messaging related to what the lead showed interest in.
- At this point I have not found anything that I can say needs improvement or is missing.
April 27, 2020
Great Tool to manage your content!
At this point in time, Uberflip is mainly used by our marketing department. We use it to organize our content in a way that makes sense for users. We particularly like the ability to embed the tiles on our website, to offer relevant documentation on a specific topic. The tool also allows us to have great insights in terms of document consumption by our users.
- Detailed metrics. We are able to pin point which page of a whitepaper or ebook users saw the most, which was impossible when we were simply uploading PDFs to our site.
- Capacity to embed the documents on our website.
- Integrations with our website so we can feature content in the tiles.
- We would like to be able to put a different call to action next to our document, based on where people are in the buyer's journey.
February 23, 2020
Great platform to manage content, but you still need more.
The benefits have been many; for example, it allowed us to provide personalized content for greater support to the buyer. Uberflip was an excellent experience to generate potential customers and easily add them to workflows. Uberflip provides a personalized and beneficial efficiency, especially for closing the gap between marketing and sales, and putting our content in front of customers, in a nutshell, is helping to keep all content updated and closed on a single platform.
- Very clean and attractive interface.
- Ease of use to publish content.
- The functions are usually very confusing to explain to team members.
- Problems connecting and reviewing integration problems.
July 19, 2019
Great platform to make custom landing pages for sales/marketing (if you take the time to set it up properly ...)
We use Uberflip just within our marketing and sales org. We're currently only using it to create marketing hubs and sales streams, with the goal to one day have it replace our existing resource center.
- Allows reps to easily create custom pages for prospects.
- Allows segment marketers to create custom landing pages for campaigns.
- Keeps users on our domain and consuming our content.
- Better UI / UX. I can't tell you the number of times people have come to me not being able to figure out how to do something.
- No ability to enter custom code for hub header/footers. We must ask their support team to do it, and it takes 1+ month.
- We have little control over how the hub items themselves appear.
April 11, 2019
Great Content Hub For SMBs
We used Uberflip primarily as a content hub. We uploaded all of our content, except blogs, to Uberflip and linked from our main website to the content item. Uberflip was mainly used by the marketing department in terms of management but was used by sales to build out campaigns and customer service for training guides. Uberflip enabled us to house a lot of content without needing to upload it directly to our website or host on a CDN. It also enabled us to easily share content with prospects and customers, while also layering in a CTA and related content.
- Categorizing content: making categories or tagging content was a great feature for us as we were able to easily separate content based on need.
- Embedding feature: Uberflip's embed feature was a great thing to utilize. We could embed content we housed on Uberflip on our site and even serve up related content to users.
- Customer service: Any time a problem or questions or new feature came about, Uberflip's customer service was always on-point. They always helped us find a solution in a timely manner.
- Customizing Uberflip sites: We found it extremely difficult to make our Uberflip site match our main domain. Main navigation took forever to match and required heavy coding and specific files.
- SEO is subpar: The SEO features offered on content is, in my opinion, very basic and barely scratches the surface of optimizing. You're only able to change titles and descriptions, and a little bit of the URLs.
- CTAs: We utilized the CTAs a lot on your account, but making them stand out with an image or particular color required a lot of coding and patience to get just right.
March 29, 2019
Customer Service is by far the best I've seen
We use Uberflip on the marketing side as our Content Management System. We brought it on as a solution when we were constantly having to go to a developer to post things on our website. Adding Uberflip to our tech stack made it easy for the Marketing team to update and add content when needed.
- Easily publishes content.
- Organizes content by streams.
- Organize content within the streams better.
- Provide for more customizations.